NEW YORK CITY RETAIL PLUMMITS

So...as the aforementioned posts may suggest...my goal in life is to own my own boutique and hope that it becomes successful enough to hold my own personal line of clothing as well as possibly open up more than one location with my name on it. this of course would be a dream come true, but hearing from friends of mine who own their own companies and learning more and more about monthly retail sales lower than imaginable...i find it hard to believe that once i am out of college, have finished paying off any outstanding loans and am at the end of the month paying phone, credit card or any other bill on the list, that i could possibly even think about the option of owning my own store.

the obvious costs that go into owning anything start adding up and the numbers become so large that i just sink with the influx of statements. from owing rent/maintenance, to utilities of gas or electric, to phone bills and Internet...the numbers have me wanting to pause my dreams and get a real job like everybody else...these are just the obvious costs that if i just chose to live in the space i was utilizing i would have to pay. this obviously doesn't take into account that i would be paying for my company website, for costs from vendors for seasonal clothing orders, for online orders to customers, for bags, tissue paper...and so on and so forth. i feel like i am falling into the deepest darkest never ending tunnel and i can't take the thought of sitting behind a computer in a cubicle from 9 to 5. been there, done that!!

In a blog i recently read regarding holiday sales...which from experience i know were awful in the retail industry...it states that there is a one in seven chance of a good selling season.
if retail companies cannot even pull through and use the holidays as means of making up for a wacky fall, what will? with the fall having been so warm, consumers were confused for what season they were shopping for. If sales are worse in December, then what does that say for the direction of the industry. with the economy entering possible recession i can only pray that i would have better luck when the time comes for my business to open.