today i went into a boutique and spoke to the owner. she told me that most of her customers come from off of the street-walking by-and from their website. My thought was that second avenue is a prime location for boutiques. i can name 6 off the top of my head in an 8 block span. with respect to this boutique in particular, they are very new (only a year old) and are located three storefronts down from another boutique SAADA which has been there for many years now. With that in mind, I would assume that they share a lot of customers.
Since non brand name clothing stores like boutiques are new to everyone, unless people enter your store, its difficult that they would find your stores website without even knowing you exist.
KITSON and LA boutique started out just like any other unrecognizable shop. Now they are everywhere. they have press in most magazines like OK! & People magazines. Their clothing has been seen on many celebrities and many celebrities shop in their store. They have become such a great name because they hired a PR firm.
my newest addition or necessity for when i open my boutique is that i must factor in a great sum of money towards a Public Relations firm! This is the only way to get my name out and obtain customers!!
DONE AND DONE
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